Making Money With Give-Aways
The guy who thought of giving away free rolls of film every time you have your films developed at his photo center - is a genius!
You know the rest of the story, and so do thousands of other photo centers around the world who copy this excellent promotion.
STRETCHING DOLLARS
A budget conscious market is always out looking for a free lunch. For this reason, you can build a marketing system that self-liquidates its associated cost, distributing gift certificates that offer free this or free that - all the customer has to do is pay a minimal shipping and handling charge.
FREE SOFTWARE
In
FREE
To receive the software, all you have to do is fill out the gift certificate and send it back to him with $8.69 for shipping and handling.
THEY WENT APE! He was giving the certificates to schools, businesses, and stores who give away the certificates as their own promotional gifts to their customers. Because the cost to produce and mail this disk is 60 cents, he was making $8 with every certificate that was redeemed for the free software.
$800,000 IN 27 WEEKS
Take a snapshot of this picture: Say, a total of 1 Million certificates were circulated. Let's say you paid half a penny to print and distribute these million certificates. Your cost is $5,000. If you generate a 7% conversion, you'll earn $560,000.00
NUMBERS GAME
If you give other people permission to make copies of and give away your certificates, your cost to circulate 1 Million certificates will go down. But your opportunity to make money remains the same.
1% response = $80,000
2% response = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000
THE INTERNET
Now, if you do the same thing on the internet you will see similar results. One thing to note is that with the internet you don’t have the cost of normal advertising and you have a vast array of advertising venues. Here are just a few of the advertising venues that can be utilized:
Classified ads (free and paid) Pay per clicks (ie., Google adwords) Ezine advertising Co-op advertising Joint Venture advertising…
The possibilities are almost endless!
Another point to consider about going the internet route is that you don’t have to have an actual physical product to give away. Give ebooks, Special Reports, and the like that cost very little to produce or you can put the previously mentioned items on a CD and mail it to the prospect. If you plan to mail the item it should look very professional… remember, your reputation is on the line.
And last but certainly not least, your give away must have value, people do not want junk! Make sure your give away is valuable to the audience you have targeted.
To Your Success,
Ken Smith
www.lessons4success.com
www.powerteamsuccess.blogger.com
| I'm married and the father of Three. For many years I have searched for and tried many Home Based business opportunities. Some worked some didn't. Many claimed "instant success with no money", "start on a shoe-string", etc., etc., etc., I admit that many of the programs and ideas would and will truly work and bring in tremendous incomes but most required a lot of out-of-pocket expense which I didn't have at the time. I had almost given up on the idea of having a home-based profitable business that could generate enough income to release both me and my wife from the J.O.B. and then I met Chris and Julie Chojnowski. Call (212) 461-2595 for a quick overview or visit http://www.lessons4success.com Chris and Julie have built a team with the fastest growing internet business of it's kind. I have seen, in the past few days, internet "big dogs", names I have been seeing for several years, joining this business and taking off like a rocket. It's all about timing. and the time is now. Join us as we journey to success http://www.lessons4success.com See You At The Top, Ken Smith |
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